Services Provided
- Shopify Development
- Search Engine Optimization
- Structured Data Indexing
Case Study
Soap Company SEO Cleanup
Enchanted Gardens Soapery is a small, privately owned skin care products manufacturer in a highly competitive space. Their primary challenge was that their site was virtually non-existent to Google.
Key Metrics
4.8
Average Position
64%+
Sessions Over Time
27%+
Gross Sales
What's At The Core?
This case study documents a comprehensive SEO rebuild and expansion strategy for a company that initially had little search visibility. The client required an extensive overhaul of content and SEO infrastructure to improve online presence and long-term ranking potential.
Cleaning Up in Search Rankings
Initial Setup and Optimization
- Verified, mapped, and indexed the site through Google Search Console.
- Optimized existing pages with keyword research, rewritten content, and new meta descriptions.
- Addressed technical issues including broken links, missing images, and outdated product listings.
Product Listing Optimization
- Updated metadata and product descriptions in Shopify inventory.
- Improved discoverability and accuracy for each listing in search.
Blog Development
- Built a strategic blog to support keyword ownership and ranking expansion.
- Published thought leadership, product showcases, event highlights, and industry analysis.
Suds of Success
- Initial baseline average SERP position started at 24.
- Within several weeks, average position improved to 18.
- After focused SEO-rich blogging, rankings moved into positions 7 through 9 on page one.
- In multiple cases, the site ranked as high as 2nd, 3rd, and 4th.
A Soap-tastic SEO Comeback
By combining foundational SEO setup with targeted content expansion, Apex Intelligence helped the client secure significant ranking improvements and a stronger authority position in their market.